Step 1: Main Settings

The Main Settings section defines the core configuration of your search campaign.

Campaign

Enter the name of your campaign.

• This is your internal campaign label.

• Choose something descriptive (e.g., “Driveways UK”).

• You can remove or edit the name using the ✕ icon.

Search Name

The Search Name helps identify a specific search within your campaign.

For example:

• Campaign: Driveways

• Search Name: Hampshire

For example, you might create a campaign called Driveways and name the first search Hampshire. Later, you could run additional searches under the same campaign, such as Dorset or a separate search for Mobile devices instead of Desktop.

Search Engine

Select the search engine domain you want to analyse.

Example:

• google.co.uk

• google.com

Choose the domain that matches your target market.

Language

Select the language used for the search results.

This ensures that the system collects accurate advertiser and ad data based on the language your target audience is using.

For example, if you are targeting Polish-speaking users in the United Kingdom, you can:

• Select Polish as the language

• Choose the appropriate UK search engine (e.g., google.co.uk)

• Set the country to United Kingdom

The language setting determines the language of the search results, not the physical location of the users.

Always select the language your target audience is searching in, even if they are located in a different country.

Country

Choose the country you want to target.

The selected country affects:

• Search results

• Advertiser visibility

• Market data relevance

Device

Select the device type for the search:

• Desktop

• Tablet

• Mobile

Device selection can impact the ads and results you collect.

Load Template

If you have previously saved templates, click Load Template to quickly apply predefined settings.

This saves time when running similar campaigns.

Proceeding to the Next Step

Once all required fields (*) are completed:

1. Click Next

2. Continue to Step 2: Keywords

Step 2: Keywords

In this step, you will define the keywords used to collect advertiser and ad data for your search campaign.

Adding Keywords

To add a keyword:

1. Enter your keyword in the input field.

2. Press Enter or click Add Keyword.

3. The keyword will appear in the Selected Keywords list below.

You can add multiple keywords to broaden your search coverage.

Selected Keywords

All added keywords will appear as tags under Selected Keywords.

• Each keyword can be removed by clicking the ✕ icon next to it.

• The total number of keywords selected is displayed in brackets (e.g., Selected Keywords (8)).

Keyword Strategy Tips

For best results:

• Avoid adding overly general terms that may not return Google Ads results.

• Focus on specific, commercial-intent keywords.

• Use variations that clearly indicate advertiser activity (e.g., “Tarmac Driveways” instead of just “Driveways”).

For more accurate targeting, we recommend using Google Keyword Planner before creating your search. Select keywords with high competition, as these are more likely to have active advertisers and return meaningful results.

Choosing high-competition keywords increases the likelihood of generating strong and relevant search ad data.

Navigation

• Click Back to return to Main Settings.

• Click Next to continue to Step 3: Locations.

Step 3: Locations

In this step, you define the geographic areas where your search will be performed.

Adding Locations

To add a location:

1. Enter a city, postcode, region, or country in the location field.

2. Select the correct option from the dropdown.

3. The location will appear under Selected Locations.

Example:

• SO15, England, United Kingdom

You can add multiple locations to expand your coverage.

Selected Locations

All chosen locations will appear in the Selected Locations section.

• Remove a location by clicking the ✕ icon.

• The total number of selected locations is shown in brackets.

Add More Locations

Click + Add more locations if you want to expand your targeting area.

This is useful if you are targeting locations across multiple cities or regions.

Load from CSV

If you have a large number of locations:

1. Click Load from CSV.

2. Upload your CSV file containing the list of locations.

3. The system will automatically import them.

This is ideal for national or multi-region campaigns.

Location Targeting Best Practice

Based on our experience and user results, Google is more likely to return active Google Ads results when you target specific postcodes rather than broader city names.

For example:

• Instead of targeting Southampton, UK,

• Add multiple Southampton postcodes (e.g.,

  SO15,England,United Kingdom, SO16,England,United Kingdom, SO17,England,United Kingdom).

For the most accurate and consistent results, we recommend using postcode-based targeting whenever possible.

Download Postcode Lists

To help you target more precisely, we have created a complete list of all UK postcodes and US ZIP codes, available via Google Sheets.

You can access the sheet using the provided link and copy or download the relevant postcodes for your campaign as needed.

All UK Postcodes

https://docs.google.com/spreadsheets/d/1bZZH6p1BUk3fWdEXU3dhzvWicz19_A8zUVNrPnbxnxk/edit?usp=sharing

All US ZIP codes

https://docs.google.com/spreadsheets/d/1H0KEf3Scd2aZPPHjoOuZOYCrMy2AK3qX8fuh96mKqx0/edit?usp=sharing

Step 4: Frequency

In this step, you choose when your search will run.

Selecting a Date and Time

To schedule a search:

1. Select a date from the calendar.

2. Choose a time from the list.

3. Click Add date.

The selected schedule will appear under Selected Dates.

You can add multiple scheduled runs if needed.

Run Immediately

If you want to launch the search right away:

1. Click Add now.

2. “Now” will appear in the Selected Dates section.

This is useful for instant ad data collection.

Select Dates

All scheduled runs are displayed under Selected Dates.

Example:

• Now

• Feb, Saturday, 28 20:00

You can remove any scheduled run by clicking the ✕ icon.

Search usage Calculation

At the bottom of the screen, you will see:

Search usage: 1040 (example)

Search usage is automatically calculated based on:

• The number of keywords

• The number of locations

• The number of scheduled runs (including “Now”)

Example Breakdown

In this example:

• 8 keywords (Driveway Installation, Tarmac Driveways, Resin Driveways, Block Paving Driveways, Gravel Driveways, Asphalt Driveways, Concrete Driveways, Commercial Driveways)

• 65 locations (All postcodes in Hampshire county)

• 2 scheduled runs (Now + one scheduled run for the evening)

The base calculation for one run is:

8 keywords × 65 locations = 520 searches

Since there are 2 scheduled runs, the total usage becomes:

520 × 2 = 1040 searches

Each additional scheduled run multiplies the total usage.

Always review this number before proceeding to ensure you have sufficient credits available.

Step 5: Preview

The Preview step allows you to review all your campaign settings before launching the search.

This is your final opportunity to confirm everything is correct.

What You Can Review

On the Preview page, you will see a summary of:

• Selected Keywords

• Selected Locations

• Scheduled Dates & Times

• Total Search Usage

Carefully review each section to ensure accuracy.

Verify Search Usage

At this stage, confirm that the displayed Search usage matches your expectations.

Remember:

Search usage =
(Number of Keywords × Number of Locations) × Number of Scheduled Runs

If the number is higher than expected, you may want to:

• Reduce the number of locations

• Remove unnecessary keywords

• Adjust the number of scheduled runs

Editing Before Launch

If you need to make changes:

• Click Back to return to any previous step.

• Update your settings.

• Return to Preview to re-check the summary.

Launching Your Search

Once everything is confirmed:

1. Click Create Search.

2. Your campaign will be created.

3. The search will run according to your selected schedule.

If you selected Add now, the search will start immediately.

If you scheduled future runs, they will execute at the selected times.

Processing Time

After launching, searches may take a few hours to complete.

Processing time can vary depending on campaign size. Once finished, the status will update in your Search Campaigns page.